The latest release in the Blizzard Online store has created quite a buzz, and I might add, revenue base for the software company. Blizzard announced yesterday that they would be selling the Celestial Steed and Lil' XT noncombat pet online. The steed itself is unique in that it's a Bind On Account item that scales with whatever level of riding skill the character has. It's also usable in Azeroth as well as a flying mount. The cost? $25. It binds to a specific account, so if you have multiple accounts, I believe (I'll need to verify this) you will have to purchase the item for each account, even if they are linked to the same Battlenet account.
The concept of a mount having such usefulness is great – but geez, the queue lines were horrendous. Blizzard racked in money from all over the globe yesterday. Sparks of controversy appeared.. and much discussion. I think Lil' XT was almost forgotten about.
Topics in our vent channel included "I wonder if they will be allowing armor skinning" to other customizable options- or if you had an item and wanted it skinned like old Tier 3, if they would offer that. This leaves me wondering – is Blizzard going to the route of "If your pockets are deep enough, you can have what you want."?
All skepticism aside, the mount does look awesome and there were several in Dalaran and elsewhere last night – as we covered a variety of instances. With the money Blizzard made in just the first few hours alone while the digital item was on sale, who could really blame them for offering up other similar services?
I expect with a fan/customer base as large as Blizzard has, we'll be seeing new digital items added.
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